Amazon may have experienced the most online traffic on Prime Day, but Carphone Warehouse and Currys also benefited from the etail event.

The online behemoth recorded a 36% increase in online visits during Prime Day in comparison with last year’s inaugural event, clocking up 14.29 million visits across UK mobile and tablet devices according to market intelligence company SimilarWeb.

The etail giant, which said this year’s event was its ‘biggest day ever’ worldwide, wasn’t the only retailer to report an uplift in online traffic as a result of Prime Day.

Across the top 25 UK retailers online traffic increased 22% year on year over the course of the 24-hour etail extravaganza, accumulating 35.4 million website visits overall.

Dixons Carphone, which launched a 10-day super sale to compete with Amazon’s Prime Day offer, also achieved an uplift in online traffic across its retail fascias over the course of the online retail event.

Carphone Warehouse saw a 47.4% spike in online traffic on the day, while Currys and PC World enjoyed increased traffic of 38% and 20% respectively.

According to SimilarWeb, last year’s Amazon Prime Day ranked as the sixth busiest day in online traffic in 2015, after Cyber Monday.