The retailer, which is running a series of TV ads at present, has promoted Paul Chadderton to managing director for Great Britain. He replaces John Walshe, who has left the business. Previously, Chadderton was managing director of Tchibo Coffee International.
Separately, accounts filed at Companies House show Tchibo GB’s sales rose 14 per cent to£50 million for the year to December 31, 2006, compared with£43.9 million the previous year. Profit was£3.5 million, compared with a loss of£9.8 million in 2005. Tchibo has about 60 UK stores.
In 2006, the retailer, which changes key products each week, launched a number of initiatives, such as the introduction of non-food products targeted at UK consumers and an expanded food range including chocolate bars.
However, Retail Knowledge Bank senior partner Robert Clark believes that Tchibo has raised its prices in the past 18 months. “I think it is less competitive than it used to be,” he said.
He said maintaining competitive prices would be key to Tchibo retaining its base of loyal customers, who are attracted by the frequently changing products.
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