Sainsbury’s unveils Microsoft partnership to boost AI capabilities

Sainsbury's employee wearing headset talking to customer in store

Sainsbury’s has announced a five-year strategic partnership with Microsoft, which will see the tech giant’s artificial intelligence (AI) and machine learning capabilities drive the grocer’s strategy.

Sainsbury’s said the partnership will put “the power of AI” in the hands of staff and drive greater efficiency for both employees and customers.

The grocer will use the tech services to drive growth across the customer experience, empowering colleagues and using data to power a business built on “smart cloud foundations”.

 

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