Pop group confirmed for autumn Autograph menswear range promo
Marks & Spencer has revealed that pop group Take That will be the latest in a growing list of celebrities to front one of its ad campaigns.
Signed as the new faces of its autumn menswear Autograph range, the recently reformed band will appear on billboards and in print ads from next month in a campaign shot by photographer Rankin.
M&S will sponsor the group’s upcoming Beautiful World tour.
Marketing executive director Steven Sharp said: “We are very happy to have Take That on board, especially with their support of the Plan A eco-initiative work that is at the heart of our business.”
Last month it was revealed that US film star Antonio Banderas would be added to the star line up for M&S’ TV campaigns, which already include Twiggy, Erin O’Connor and Lizzie Jagger.
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