Jeweller Swarovski is to launch a new format next year aimed at a younger audience, Retail Week can reveal.
The first lola&grace store will open at Westfield Stratford in the spring.
A Swarovski spokesman said lola&grace will offer “a fresh and exciting take on fashion jewellery with colourful crystal-accented products, featuring the latest seasonal trends”.
The spokesman said: “With its distinct branding and store design, lola&grace is a brand in its own right, with its own personality, values and identity aimed at a younger target group.”
It is not known what the long term plans are in terms of roll out, but sources told Retail Week that the retailer has held discussions with other centres including Brent Cross.
Property agent Harper Dennis Hobbs acts for Swarovski. DTZ acts for Westfield.
- Westfield unveiled its revamped Friary Shopping Centre in Guildford this week. The developer has repositioned the centre to include big name brands including Hollister and Urban Outfitters. Boux Avenue has also opened a store at Friary, and boss Theo Paphitis was there to officially launch the centre on Thursday.