Value over values – will the cost-of-living crisis slow retail’s sustainability ambitions?

Still from Iceland palm oil ad showing a girl with a sign saying: 'Save my friend'

UK retailers tackling the combination of a climate crisis and the largest drop in disposable income in generations are forging strategies with both events in mind

Greener retailing and the sector’s contribution to the UK’s 2050 net-zero carbon ambitions are a central part of today’s industry narrative.

But the post-pandemic economic situation has prompted some to renege on their eco promises, while other retailers are evolving sustainability strategies to match the times.

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