Customers care more about value than sustainability, says Waitrose at LIVE 2025: Retail Week x The Grocer
Waitrose ethics and sustainability lead Sam Ludlow-Taylor says that while customers “do really care” about sustainability, value is taking priority in today’s market.
Speaking at Retail Week x The Grocer Live 2025, Ludlow-Taylor said that when it comes to what customers are spending their money on, sustainability initiatives are not the main things in consideration.
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