‘Asos and Primark’s ESG targets are on the right track, but time is running out’

Dartboard with green rings and a green recycling symbol in the middle, with a dart hitting the centre

The unveiling of sustainability strategies by Primark and Asos was touted as a potential landmark moment for the fashion sector. However, while both plans are admirable in their scope, Rosie Shepard argues that the targets set out may be too distant to make a difference. 

When two of the biggest fashion retailers in the UK revealed their sustainability initiatives last week, the industry waited with bated breath. However, while the strategies are impressive on paper, concrete details on how they will be achieved are less forthcoming.

Fashion is one of the world’s biggest polluters, contributing around 10% of global carbon emissions. While no one is expecting Asos and Primark to solve the problem by themselves, the situation demands more definite plans and more immediate goals.

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