Online Christmas delivery times widen as couriers struggle to meet demand

Delivery-package

Retailers’ promised delivery time is longer than ever before this year, which could derail shoppers receiving online orders ahead of Christmas.

On average, retailers are quoting a six-day delivery period this year, compared with five days in 2019 and four days in 2018, Accenture found after placing online orders with 52 retailers on November 30.

This comes as last-minute shoppers in London and the Southeast have to rely solely on online to deliver Christmas orders following the closure of ‘non-essential’ shops after the regions were plunged into tier four this weekend.

Capacity in the UK’s delivery network was already stretched and struggling to cope with soaring online sales. Ecommerce trade body IMRG  reported that sales had surged 50% year on year in the first week of December. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.