SuperGroup flagship to help brand expand product range

The 55,000 sq ft Regent Street flagship store will only stock Superdry products

Superdry’s new Regent Street flagship store will allow the SuperGroup-owned brand to expand its product range, including a move into formalwear, according to chief executive Julian Dunkerton.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to Retail-Week.com
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.