Westgate Oxford has added 13 new retail brands to its roster as it prepares to launch in October.

Retailers including JD Sports, Hotel Chocolat, Body Shop, Gant, Smashbox and T2 have signed up to the 800,000 sq ft scheme that is now almost 70% pre-let.

Mint Velvet, local Oxford retailer Burrows+Hare, Trotters, Accessorize, Lush and Aveda complete the new leases.

Westgate Oxford, a joint venture between Land Securities and The Crown Estate, is located in the heart of Oxford city centre and will result in more than 100 new stores, 25 restaurants and cafes and a new cinema when it opens in 10 months.

The shopping centre will be anchored by a 140,000 sq ft John Lewis department store. Brands including Michael Kors, Hugo Boss, Ted Baker, Tommy Hilfiger and Calvin Klein and high street favourites Cos, H&M, & Other Stories, Russell & Bromley and Victoria’s Secret Pink have already secured units at the development.

Boutique cinema chain Curzon Cinemas headlines the leisure offer which also includes Vietnamese restaurant Pho and American diner Dirty Bones, which will open its first branch outside of London in the scheme.

Land Securities leasing director Naomi Howard said: “Demand to date has been fantastic for both the retail and leisure offer, ensuring that when October comes Oxford will be a buzzing and vibrant destination to shop, to eat, to drink and to meet friends and watch the sun set over the city’s famous spires.

We are continuing our conversations with new brands who are looking at Westgate Oxford as their Next opportunity to reach their target shopper, and we look forward to announcing more details now that we are reaching the final phase of our lettings cycle.”