London’s West End is on track to record its lowest festive season sales growth since the pandemic, as nervous shoppers rein in spending ahead of a late November Budget.
The news comes in a Christmas forecast report by New West End Company (NWEC) which said it expected sales to rise just 1.3% to £1.7bn in November and December. With inflation sitting at 3.8%, that represents a fall in real-term spending.
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