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Analysis: Sainsbury's strikes new direction in Selly Oak

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Watch: Sainsbury's Selly Oak - the verdict
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    Analysis: Sainsbury's strikes new direction in Selly Oak
  • 2
    Watch: Sainsbury's Selly Oak - the verdict
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    First look: Inside Sainsbury's Selly Oak 'experiment'
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    Sainsbury's opens 'experimental' new-look supermarket
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Watch: Sainsbury's Selly Oak - the verdict

By John Ryan, Luke Tugby2018-11-22T11:09:00+00:00

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Retail Week stores editor John Ryan talks us through the “experimental” Sainsbury’s Selly Oak store and gives his take on the new-look supermarket.

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Analysis: Sainsbury's strikes new direction in Selly Oak

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    Sainsburys Selly Oak fascia

    Analysis: Sainsbury's strikes new direction in Selly Oak

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    Sainsburys Selly Oak screenshotCurrently reading

    Watch: Sainsbury's Selly Oak - the verdict

  • 3
    For the first time since opening its first mini Habitat shop-in-shops, Sainsbury's has taken down the segregating walls to create more of a department store feel.

    First look: Inside Sainsbury's Selly Oak 'experiment'

  • 4
    sainsburys trolleys

    Sainsbury's opens 'experimental' new-look supermarket

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