Video: MLB hits home run with Westfield Stratford pop-up
In a bid to drive footfall and raise the sport’s profile in the UK, Major League Baseball has opened its first semi-permanent pop-up store in Westfield Stratford. Retail Week visits the space, which features retail, food and drink, and leisure offerings under one roof.
Earlier this month, Major League Baseball (MLB) opened its first-ever pop-up concept store at Westfield Stratford City, London, which will trade for the next 12 months.
The store, called Home Run House, is part of MLB’s strategy of expanding knowledge and following of the sport in the UK ahead of two games in June at the nearby London Stadium between the St Louis Cardinals and the Chicago Cubs.
Developed in partnership with US-based hospitality concept firm Passyunk Avenue and independent experience company Imagination, the store offers customers a combined retail, food and beverage and leisure offering in a bid to drive footfall.
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