In spite of its name, budget variety store Tiger is something of a minnow in the UK.
Yet, at its current rate of growth, that is changing and this store in Brighton brings to 18 the number of branches that the retailer operates in this country, although at present there are more than 170 Tigers up and running across 16 European countries.
Retail Week covered the Croydon store opening in 2010 and at the time it was remarkable for the number of shoppers that were drawn through its doors by the promise of bright colour and low prices.
The Brighton shop pulls off the same trick and is worth noting if only for the manner in which a low-key shopfront serves to foreground a very densely merchandised interior.
It also works by using a long frontage to give shoppers unobstructed views of what lies within. Once inside, this is the kind of shop that does an Ikea on the casual browser, offering multiple items that you really had no idea that you needed for prices that are unlikely to damage too many wallets.
As such, it is in tune with cash-strapped times and demonstrates perhaps that consumer demand for high street shops remains intact providing that value pricing and a sense of fun are on offer.
This may be the reason that a private equity house has just acquired a 70% stake in the retailer, which should mean more Tigers in the near future – five new stores are planned for 2013, and five opened this year.
Also like Ikea, Tiger is a retailer that trades on the understanding that Scandinavian design is both somehow different and at the same time worth having.