Russian footwear specialist Sneakerhead’s new flagship store uses stark white interiors to bring sophisticated minimalism to Moscow.

Known for its brace of stores across Moscow selling premium trainers, Russian retailer Sneakerhead has opened a flagship with a difference – all of the stock is white.  

While this is perhaps fairly standard fare in the UK where The White Company leads the charge, what makes this store different is the fact that it deals in a single commodity – training shoes and nothing else.

Dubbed Sneakerhead White, the store is perhaps the ultimate exercise in white space minimalism with walls, cash desk and even a vintage arcade game all in varying shades of cool white.

The interior is the work of local design consultancy Praktika.

Mirrors have been carefully integrated throughout the interior, helping to give the space a roomier feel than might otherwise be the case.

If you like pared back interiors, this one will prove attractive.