Marionnaud Paris, the luxury perfume and cosmetic chain acquired by AS Watson in 2005, has opened its first store in Hong Kong.

The 2,000 sq ft (185 sq m) flagship is located in the city’s Tsim Sha Tsui district in Kowloon and, as well as open counters for international brands where shoppers can handle the products, it has a specialised area for the men’s beauty and perfume category. Shoppers can also opt to create personalised product mixes.

The store uses a white-and-plum colour palette and features curved walls with niches for the perimeter product displays. The single-level branch also makes extensive use of floor-to-ceiling light-boxes around the perimeter and high-gloss white terrazzo tiling on the floor. Despite its Far Eastern location, a strong emphasis has been placed upon the heritage of the Marionnaud brand with in-store graphics including images of Art Nouveau Paris Metro signs, as well as French and English messages.

The plum colour also dominates the store fascia alongside the “M” motif, which is backed by a graphic intended to represent perfume being atomised.

The 1,220-strong Marionnaud Paris chain extends across Europe, its store network including Italy, Spain Austria, Switzerland, Poland and Hungary. In France, it is the largest operator in the sector, with a 27 per cent market share.

AS Watson acquired Marionnaud Paris for£420.8 million, and the arrival of the brand in Hong Kong marks its debut in the retail group’s home city.