WHSmith has unveiled its first two concept stores under its new Curi.o.city brand at London Gatwick Airport.

Curi.o.city has more than 1,200 sq ft of selling space across two units in London Gatwick’s North and South Terminals.

The new fascia offers travellers a range of souvenirs and gifts, as well as a design-led London experience that takes inspiration from the city’s landmarks and attractions.

The store openings mark a number of new brand partnerships, which provide customers with the chance to purchase items from London Zoo, Kew Gardens, the Natural History Museum and the V&A museum. 

The stores also offer licensed products featuring characters such as Paddington Bear and Harry Potter. Independent British brands, such as Biscuiteers, Cambridge Distillery, East London Liquor Co and Grind also have products on offer.

WHSmith Travel managing director Andrew Harrison said: “Our purpose at WHSmith is to enhance our customers’ journey by providing a great range of products and excellent service from an easy-to-navigate store. 

“The launch of our new Curi.o.city stores delivers on all this and more; our giftable ranges and truly localised offer ensure an exciting and memorable retail experience.

“We have received great feedback from passengers travelling through the airport and the team looks forward to welcoming more customers over the coming months.”

Gatwick Airport retail director Rachel Bulford added: “We are delighted to welcome WHSmith’s two new unique and inspiring concept stores, Curi.o.city, to Gatwick Airport.

“The stores have already proved incredibly popular additions to our North and South Terminal departure lounges. The whole concept created by Curi.o.city promotes Gatwick’s location as a London airport, while also celebrating aspects of the southeast as a region.

“The fantastic range of products and gifts showcase some of London’s best-loved brands and attractions.”

Topics