The UK’s biggest bookseller, Waterstones, has opened a 7,000 sq ft store on London’s Tottenham Court Road. View our gallery of the latest images.
Open for less than a week, the three-floor, 7,000 sq ft Waterstones at the southern end of Tottenham Court Road – part of the redevelopment of this end of the street – is a thing of pared back industrial beauty.
The ground floor houses the tills and mainstream books, while the basement is the home of travel books had has a bar-cum-cafe as well as a pop-up cinema.
The latter, which consists of a pull-down screen at the back of the cafe seating area, held its inaugural viewing last night with a screening of Elf and a film programme is being worked on for the New Year.
The bar area will also play host to ‘boozy bookclub’ evenings and gatherings organised by book publishers. The first floor, a mezzanine level, has another cafe as part of its layout and a substantial number of chairs to permit book browsing, as well as coffee drinking.
In store design terms, this is a raw concrete and plywood signage environment with lighting being provided by spotlights, rather than high levels of ambient light. Worth noting too is the wooden perimeter frame in the stairwell that acts as a display vehicle for themed book promotions.