Store gallery: The verdict on new West End player The Toy Store

The Toy Store, Oxford Street

Middle Eastern retailer The Toy Store has opened its first UK branch in the West One shopping centre, at the heart of London’s West End.

Fantasyland. A world of adventures. Playtime. All of these are terms that might and possibly should be applied to a toy shop. This is where kids are meant to be overcome by the urge to pester their parents to dig deep.

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