Store gallery: River Island’s Bullring flagship opens its doors

River Island has just launched a new store in Birmingham’s Bullring shopping centre that is based upon the notion of ‘The Event’.

Birmingham’s Bullring is home to the latest store format from River Island. Retail Week pays a visit and talks to chief executive Ben Lewis.


Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now