Store gallery: Nike brings tech and tailoring to London with Rise store format

Interior of Nike West London, Westfield

Nike’s first Rise store concept in EMEA has debuted in London and is aimed at connecting real-time shopper data with unique in-store experiences.

Nike’s new Rise store concept, Nike West London, spans 17,000 sq ft across two floors and replaces the brand’s existing store in Westfield London.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.