The Lego Group has opened the doors to its new store in Battersea Power Station that pays homage to the community in south London.
The new store offers a range of hands-on experiences for shoppers and families to play with and features an intricate big build of the newly restored Battersea Power Station, made of 14,500 Lego bricks, which took 160 hours to complete.
Customers can see a mosaic that shows a ”stylised depiction” of Battersea Power Station, made up of 108,921 bricks and weighing 167kg.
Lego fans who attended the launch were said to be “delighted” with the build as users can interact by pushing a button on the console to activate lighting and illuminate the bulb at the top of the console to represent the “spark of imagination”.
Customers were also greeted with other Lego favourites such as Lego City, Lego Friends and Lego Ninjago, as well as retail exlusives such as The Little Mermaid and Land Rover Defender 90 sets.
The store also features experiences such as “pick a brick wall”, “build a mini-figure tower” and plenty of hands-on play opportunities.
Lego Retail director of EMEA marketing Amy Pearson said: “We’re always so excited to bring new Lego stores to local communities and it’s been very special to open this one in the iconic Battersea Power Station. We’ve had a fantastic turnout already on opening day and we look forward to welcoming more Lego fans from across the capital and beyond to experience what the store has to offer, which includes brilliant Lego play experiences for all ages and a range of much-loved sets.”
Battersea Power Station development company head of asset management Sam Cotton added: “As the Lego Group’s first store south of the River Thames, there has been much excitement locally around this opening and it has been great to see so many people turn up to the launch today to enjoy this new addition to the power station. The building’s presence throughout the store design with the big build of Battersea Power Station and interactive mosaic wall make it truly unique and a must-visit for Lego fans of all ages.”
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