Franco-German designer Karl Lagerfeld has just opened a new concept store in Paris that stocks only ranges bearing the designer’s name.

At over 200 sq m and spreading over two floors, this is a medium-sized shop for Lagerfeld’s collections and is in the heart of the exclusive St Germain des Près area.

Black, white, mirrors and walls of light form the backdrop for the presentation of the ranges, but it is the virtual window and the in-store digital elements that have been installed that really steal the show.

A second, smaller, store is set to open in the bohomian Marais quarter in April as part of a 10-store roll-out of the concept across Europe and Asia. The first of the Karl Lagerfeld stores to open outside France will be in Amsterdam in May. 

Pier Paolo Righi, CEO Karl Lagerfeld, said: “The development of a strong retail portfolio is a key element of our strategy. I’m extremely excited that the first store will open in a location that is so close to the man himself and to the core of our brand. This store will bring our vision to life and I’m looking forward to announcing further openings soon.”