Store gallery: JD.com launches Seven Fun lifestyle concept store

Seven Fun, JD.com

Chinese etail giant JD.com has unveiled a new concept store in Beijing designed to act as a ‘third space’ for working professionals between their office and home.

The 10,000 sq ft store concept is has been introduced in Beijing, but the Chinese retailer plans to roll out the Seven Fun concept, which has been designed to cater to working professionals in their 20s, 30s and 40s, to tier-one cities across China.

The store combines a grocery store spanning more than 3,500 products with 12 in-store eateries offering a variety of international cuisine, including three bars serving wine, sake and craft beer that can be rented out as a networking or events space.

JD.com plans to expand the concept, which has debuted on Beijing’s second ring road, to other cities this year.

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