Foyles has opened its third branch outside London on Chelmsford’s Bond Street, boasting an impressive roster of in-store events.
The bookseller said its latest outlet, which comprises 4,300 sq ft and is set over two floors, has been designed to act as “a cultural and social hub” in Chelmsford and includes an in-store café to encourage shoppers to stay and socialise while browsing.
All staff are equipped with iPads allowing them to order books that are not in stock for in-store or home delivery for shoppers.
Foyles is running a series of in-store events with various authors as part of its opening festival, many of which will become regular fixtures in its events calendar.
The retailer will focus on children’s events in its Chelmsford branch, including a Parent and Toddler Hour and Bond Street Book Group, with the intention of becoming a go-to destination for local families.
Manager of Foyles’ Chelmsford branch, Mark Jackson-Hancock, said: “Foyles Bond Street will be a warm and family-friendly place at the heart of the community, providing the space where readers can discover and enjoy books in ways that suit them best.
“We look forward to making a unique contribution to Chelmsford life and culture.”
Head of events Andy Quinn added: “I’m really proud of the festival of events we’ve put together to celebrate the opening of our Chelmsford shop, but it doesn’t end there.
“The events programme in Chelmsford is going to be key to the success of the shop, and I’m looking forward to working with Mark and the team on creating memorable experiences for the book lovers of Essex.”