Single category or catch-all store – which is better?

ikea tottenham court road video

Ikea’s new Planning Studio, mainly for kitchen browsers, is a thing of beauty, but are other shoppers being short-changed in the retailer’s rush to please the urban elite?

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.