Luxury fashion chain Reiss has refreshed areas of selected stores in support of its capsule 1971 collection, the year in which the retailer opened its first store.
Created by design consultancy d_raw associates, the design, in Selfridges, Kent House in London, Liverpool, Cardiff, Dubai, Hong Kong and the Barrett Street flagship, is intended to reinforce a more youthful message about the brand and to emphasise Reiss commitment to premium merchandise, according to the company.
The interiors feature marble tabletops, sheet metal treatments, and the work of illustration artist Marcus James, who has worked previously with the retailer, who has created red graffiti-style graphics for the walls. Lowered ceiling rafts and light-box treatments add to the sense of a luxury environment.
Reiss generated EBITDA of £8.5m in the year to January 31, down from £11.9m the previous year, with sales up 21% to £81m.
The Reiss flagship and new head office, above the store, opened last year.
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