Californian outdoor brand Patagonia is to open its first UK company-owned store in London’s Covent Garden this summer.


The 2,500 sq ft store will open in June on Langley Street, in an old brewery. It will showcase its full offer, including technical products, outdoor clothing and footwear.

Patagonia has just one other franchise-operated store in the UK, which is run by Outside, a climbing, mountaineering, walking, travel clothing and equipment company based in Hathersage, Derbyshire.