‘Online shops mimicking physical stores are new danger for bricks and mortar’

John Ryan

‘Stay home, protect the NHS, save lives’. Whatever your view on the outcome of the strategy that saw most of the population confined to barracks, the result for physical retailers has been calamitous.

Only relatively recently have people really begun ‘shopping’ once more and even then in a fairly piecemeal manner. 

For many, lockdown shopping boiled down to a computer and staring at endless pages of stuff. The final word in the preceding sentence is used advisedly because, for the most part, online shopping is the digital equivalent of looking at a catalogue that seems to have no end. You flick through page after page after page until fatigue sets in and you may even give the whole thing up as a bad job. 

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