Jones Bootmaker has launched a new retail identity at its Milton Keynes store.

Designed by consultancy Dalziel+Pow, which worked on the retailer’s previous appearance, the new look is a progression from the band’s trademark green and pink colour scheme in the shape of a “tonal” white box.

This, it is claimed, will allow the brands stocked by Jones Bootmarker to be presented with more clarity and versatility. The scheme also introduces fully flexible shelving alongside fixed features walls - permitting new brands to be included easily.

The stores also features textured carpet and chrome and bronze metal finishes have been used on the fixturing, as well as leather furniture. The mid-floor units have been redesigned to allow more flexible layouts and pomote greater circulation space for shoppers.

Jones Bootmaker chief executive Ken Bartle said: “The store has been specifically designed to give customers a unique and luxurious retail experience and it should make an exciting and welcome addition to the shopping centre.”