London Designer Outlet (LDO) at Wembley Park has recorded a record Black Friday, exceeding last year’s record sales performance by 8.6%.
The fashion and lifestyle outlet said its Black Friday performance contributed to a “record-breaking November” for a second consecutive year, with sales exceeding £9m.
LDO also reported an 8.1% increase in footfall year on year across the Black Friday week as shoppers “hunted for the best deals ahead of the festive season”.
The outlet noted a 123.4% spike in menswear sales during the period, while outdoor and footwear categories saw a 37.6% and 30.2% increase in sales respectively.
Matt Slade, retail director at Quintain, which owns LDO, said: “As we approach Christmas and shoppers continue to navigate the cost-of-living crisis, it’s clear, from our record-breaking November and best-ever Black Friday performance, that shoppers are increasingly choosing outlet destinations.
“The continued confidence brands have in our destination has played a key role in shoppers’ increased preference for outlet shopping.
“With big brands such as The North Face, Levi’s and Lindt investing in upgrading their stores at LDO, bringing more collections and an enhanced shopping experience, shoppers have increased access to their favourite brands without compromising on the blend of affordability and premium quality offered by outlets.”
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