Fashion retailer Joules will open its first airport retail experience at London Gatwick Airport’s South Terminal today.

If successful, Joules plans to expand to further airport destinations next year.

The 76-store retailer, which is also sold through department stores and independent shops, recently started a store expansion drive, with a heavy weighting on travel sites.

Joules chief executive Tom Joule said: “We are thrilled to be opening at Gatwick. With so many people coming and going, it has a truly vibrant atmosphere we can’t wait to become a part of.”

Joules worked with experiential agency Blackjack Promotions on its Gatwick store.