In pictures: Why Glossier, Google and more are going from clicks to bricks post-pandemic

A room created in the Google store that resembles a living room to show customers how Google products could be introduced in this setting

As restrictions begin to ease, the post-pandemic world of retail is welcoming online players into bricks-and-mortar stores.

Having previously experimented with pop-ups or partnerships, brands that were formerly purely digital players are venturing into permanent physical retail locations. 

Retail Week takes a look at what triggered the decision for four online-first brands to take the plunge to move into bricks and mortar post-pandemic. 

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