Topman has launched a new format store in Shoreditch, London.

Topman General Store, which launched at the end of last month, features “lifestyle” items such as books and limited edition artwork.

The store stocks key branded items such as Pendleton, Percival and Casio, alongside a selection of core Topman pieces, Topman Design, Topman Limited and seasonal collaborations.

The two floor store on Commercial Street, Shoreditch, is a one-off format initially.

It is furnished with personal finds and custom built displays, with temporary art installations and in-store events.