After the Co-op rebranded six of its flagship stores around the UK to mark the start of COP26, Retail Week looks at times famous retailers have temporarily changed their names to capture the public’s imagination
In regular trading periods, having easily recognisable branding on a store frontage is retail 101. Many retailers have spent decades building up brand awareness and even the most minute changes to logos, liveries and straplines can take years of development and millions of pounds worth of investment to perfect.
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