First look: How has Amazon made its mark on Whole Foods?

The online retailer unveiled plans to slash prices across a clutch of food staples including eggs and avocados at the upmarket grocer after formally snapping up the business on Monday.

This branch on London’s affluent South Kensington High Street shows these price drops in full effect. There are price cuts across many of Whole Foods’ core products throughout the store, with in-store offers marked with orange signage that flag that there are more deals to come.

Amazon has also set up its lockers, which online shoppers can use to collect or return orders from the online retailer, in a selection of its branches.

The etailer plans to roll out its lockers across all of Whole Foods’ nine UK outlets in the coming weeks.

The online retailer is also making much of its own offers in the upmarket grocer’s stores, with promotions advertising the etailer’s Amazon Echo devices displayed prominently across the store.

Amazon, which will also be selling Whole Foods products on its Fresh grocery platform, plans to continuously lower prices at the grocer both in-store and online.