‘Don’t forget about stores this ecommerce Christmas’

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Almost £3bn in sales might shift online this Christmas, but don’t underestimate the draw of the store, writes Gemma Goldfingle

There’s no getting away from it. The closure of non-essential shops in November, including over Black Friday – the new peak of Christmas – will have a devastating effect on retail. 

Retail Economics forecasts that sales of non-essential items will plummet £6.75bn during England’s four-week lockdown.

Of course, the big winner from this will be ecommerce, with Retail Economics estimating that around £2.9bn in sales will shift online.

Despite the sales shift, don’t disregard the importance of stores this Christmas. Retailers certainly aren’t.

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