We’re now in the middle of what would traditionally be the busiest period in the retail calendar and for the probably for the first time ever in the peak season, most shops were shuttered for four weeks.
For any retailer forced to close their doors, it has been a period of frustration akin to accidentally shredding a winning lottery ticket just as the numbers are being announced.
Planning a January Sale might also be working against greater odds than for any lottery windfall, as we face the prospect of weeks’ more lockdown after being allowed a few days off the leash over Christmas.
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