High street beauty and wellness retailer Boots has decided on an opening date for its first-ever fragrance only store, Retail Week can reveal.
The new boutique will open in London’s Broadgate Central on October 23, in time for customers to start their Christmas shopping.
At a Boots Winter showcase in London today (September 30), the retailer revealed that it will open the store in three weeks time and will be home to 400 luxury and niche scents, including over 20 brands new to Boots.
Visitors at the showcase could smell some of the fragrances soon to launch in the boutique, however, Boots did not reveal which brands would be sold through the new shop.
The retailer also highlighted a range of gifts in time for Christmas, including its famous ‘3 for 2’ offer, new wellness and pharmacy products, and new brands such as White Fox and Caroline Gardiner.
At the time of the initial announcement, Boots director of fragrance Chelsey Saunders said: “Boots Fragrance boutique represents a bold step forward in how we bring fragrance to our customers.
“As the nation’s favourite beauty retailer, we’re proud to be creating a space that not only showcases the very best in luxury and niche perfumery, but also makes it more accessible, inviting and inspiring for all.”
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