Boots has opened its latest beauty concept store at Battersea Power Station as it looks to “solidify its position as the UK’s number one beauty destination”.

Boots says its new concept store builds on its healthcare expertise to provide a unique beauty offering by helping customers better understand and enhance their skin through expert advice and technology.

The 11,200 sq ft space features more than 250 curated beauty brands and “new industry-leading skincare services” that provide customers with a dermatology-led approach to skincare and beauty on the high street.

Customers can also approach dermatology-trained pharmacists in-store for personalised skincare solutions for specific concerns.

The opening comes as Boots continues to grow its market share, with a standout sales performance across the beauty category in its latest financial results.

Jenna Whittingham-Ward, head of beauty reinvention at Boots, said: “The new Boots Beauty store provides an exciting platform to test industry-leading skincare and beauty services and brands before introducing them to shoppers across the country.

“By combining Boots pharmacy heritage with our market-leading beauty offering, we can offer accessible and holistic skincare expertise on the high street in a way that’s never been done before.

“The opening of Boots Beauty marks a major milestone in Boots’ transformation of beauty on the high street.”