Analysis: Who will be retail’s winners and losers this Christmas?

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It’s been a highly unusual year for retail, which has not been without its casualties. As ‘non-essential’ stores emerge from the second lockdown and shoppers swap Christmas parties for working from home and smaller gatherings, which retailers are set to reap the benefits of an unorthodox festive season?

The latest data from Barclaycard shows that shoppers are keen to spend in the run-up to Christmas, with Saturday December 5 ranking as the biggest day of retail spend in 2020 so far, with 40.6% more transactions than Black Friday last month.

It’s clear that despite, or indeed because of, a challenging 2020 shoppers are keen to make Christmas special this year.

We take a look at some of the retailers who are set up for festive success and those that will struggle to persuade customers to loosen their purse strings.

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