Find out how to make LED lighting work for your shopfloor as well as your bottom line in a new digital briefing.
When one of the most famous and outspoken designers says that the arrival of LEDs mean designers the world over are “obliged to redesign all lights”, people stop and take notice. Those were the words of Philippe Starck, the French designer who has been rolling out some of the most daring and innovative interiors around since the 1980s.
This new form of lighting technology marked a new era for retail interior designers and accelerated the debate around lighting strategies right up to boardroom level. The universality and flexibility, and increasingly the reliability, of the technology has done wonders for salesfloors in all sectors.
From the luxurious elegance of Tiffany & Co’s boutique store at Selfridges, to the zesty feel of sports shop Asics’ Oxford Street home, or a pop-up sculpture paying tribute to the iconic Shard building at Fortnum & Mason, LED lighting has been used to be many things to many people.
But to others it has raised as many questions as it has answered.
How can LED lighting be used cost-effectively? Can it really replace halogen effects? How can retailers get it right and, crucially, why have some ended up red-faced by the results?
Retail Week’s new digital briefing – produced in association with LED manufacturer and innovator in the lighting field Soraa – is a crucial guide to the latest developments in retail lighting: how it is being used; what you need to know before you make the change; how to make LEDs work for your shopfloor as well as your bottom line; and the sharpest new interior trends this revolution has brought about.
The Lighting in a New Age briefing includes detailed sections looking at:
- Impact lighting has on brand indentity
- How to get the best out of your investment in lighting
- Gieves & Hawkes lighting case study
- Technological evolution of LEDs
- Lessons from other sectors’ lighting strategies.