Upmarket cooker retailer and favourite of the middle classes Aga has opened a new format store in Sheffield as it aims to widen its appeal.


The retailer, which has 46 stores, has relocated from a 600 sq ft store to a 1,400 sq ft space, located in JF Finnegan’s Ecclesall Road retail scheme.

The trial format features improved display areas as well as a demonstration theatre.

The shop, which offers cookery masterclasses, also features a new fascia, Aga Sheffield.