Universal Music Group (UMG) is set to open its own record shop in London next week, which aims to bring fans “closer than ever before to the artists they love”.
UMusic Shop Camden, which opens on December 16, will feature exclusive artist collections, merchandise and accessories from the company’s artist roster, which includes the Rolling Stones, Ariana Grande, Olivia Rodrigo, Beastie Boys and Post Malone.
The space will be used as a cultural hub where music lovers can explore immersive installations and watch live performances.
It also includes a vinyl lounge, DJ booth and a recording studio-inspired Sound Room for fans to listen to music.
UMusic Shop Camden follows similar openings in Madrid and Tokyo earlier this year, as well as a recent opening in New York City.
Universal Music Group executive vice president and chief impact officer Susan Mazo said: “The launch of these two stores in New York and London further expands on our long-standing commitment to enhancing the ability of UMG’s iconic roster of artists, labels, songwriters and brands to connect with their fans through exclusive experiences, merchandise and bespoke collections.
“Both cities and locations have rich and deep connections with music culture, and we are excited to introduce these new hubs for fans to meet, share and connect with the music, artists and songs they are most passionate about.”
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