Luxury may be taking a bit of a battering at the moment but this doesn’t appear to be preventing some of the bigger players from continuing to expand.
The latest offering from Harvey Nichols, which opened at the tail end of last year, is in Jakarta and has all the quirky architectural hallmarks that have become the retailer’s norm. Deigned by US design consultancy Callison, which also created the interior for Harvey Nichols Dubai, this 96,880 sq ft, four-floor outpost pays more than a passing nod to its location in the Indonesian capital.
This is at its most obvious on the store’s exterior facade, where a traditional royal batik pattern has been fused with elements taken from British op art. Other Indonesian highlights include a button-studded auto-rickshaw, used as a display prop, hand-woven metal screens and mannequin birdcage installations in the main atrium.
Each of the floors have been given their own character and the layout for each level is deliberately meandering, to encourage browsing. The effect is reinforced by curved glass walls and dramatic lighting.
The ground floor beauty hall features faceted, reflective, mid-shop equipment – a device also used on other levels.
Harvey Nichols director of operational and business development Alan Thomson said: “Harvey Nichols Jakarta is our group’s largest investment in any one project in the company’s history.”