Size matters if you’re a shoe retailer and according to Ecco concept manager in international retail Albert Kristensen this is one of the few branches the brand owns where it can offer a “total family experience”. Translated, this means that this is a shoe shop for men, women and children.
But the layout is rather less simple than this age and gender divide might suggest. The ground floor lead-in is provided by formal footwear. Casual shoes follow this with children’s stock towards the back. Upstairs is about lifestyle, with a section for golf shoes and one for performance shoes.
Couple all this with a distinctly upscale fit-out that includes oak ceilings, Italian porcelain tiles and a cash desk formed from translucent, internally lit panels and a high gloss top, and you have a shop that shines.
While considering that ill-advised purchase, there’s always time to head off for coffee and a cake – shoes, after all, are generally an investment purchase. Kristensen says that this is a blueprint for future stores in large cities. In these straitened times, it’s good to see some brands continuing to invest in good-looking environments.