Beauty is one of retail’s growth sectors, and also one where innovation is to the fore.
A prime example of this is the new Diptyque store in Ginza 6, the recently opened luxury mall in Tokyo.
This being Japan, rice paper and bamboo form part of the materials palette, as do brass and wood slats, used across the facade bring to mind traditional folding screens.
Inside the store is a curious bamboo cage with shelves in its interior, to focus attention on specific products.
Overall, the feel is restful and some distance from the laboratory ambience that seems to have dominated designs for many upscale beauty interiors over the last few years.
It is also sparingly merchandised – the store design, as much as the stock, being a major part of the attraction.
It is a measure of how quickly this part of retail is evolving that this store is markedly different from the first Diptyque in Tokyo, opened in Aoyama four years ago.