Tala is set to open its first-ever store

Tala, which was founded by Grace Beverley in 2019, revealed on social media that it is opening its first-ever store on London’s Carnaby Street this year.

The brand described the new flagship store as like “having a clubhouse for our community” and teased at community events for customers following the opening.

In an Instagram post, Beverley said: “I can’t believe I’m actually writing this, but after nearly 6 years of Tala, and 2 years of pitching and planning, I can finally tell you that we’re opening our first ever Tala store.

“For us, having a store isn’t just about having another place to shop. It’s like finally having a clubhouse for our community where we can talk about how long we spend in design meetings debating over seams and gussets, where you can actually feel the difference between a Tala black legging and a fast fashion dupe and where we can have amazing events and get closer with our community than ever before.

“I truly don’t underestimate what a milestone this is for us as a business, especially a female-founded, owned and run one, and it’s genuinely all down to the incredible community we have built, your willingness to trust us over and over again, to tell us what straps you like best or when you want more croissant PJs.

“I’m so proud of the incredible Tala team, it’s really all them.”

While an opening date is yet to be confirmed, details are expected to be revealed later in the year.

Tala first tested the waters in bricks-and-mortar retail last year after embarking on its first physical retail partnership with luxury department store Selfridges.

Tala is currently available to shop across all four Selfridges stores including Oxford Street, London, Manchester Trafford Centre, Manchester Exchange Square and Birmingham.