Sports Direct bids to keep stores open during coronavirus crisis

Sports Direct

Sports Direct is planning to keep all of its stores open during the coronavirus crisis despite the UK-wide lockdown implemented by the government.

The retailer’s parent company, Mike Ashley’s Frasers Group, said Sports Direct and its stablemate Evans Cycles offered vital products and services that would help people to “maintain a healthy lifestyle” while they are confined to their homes.

Prime minister Boris Johnson said in his address to the nation last night that all retailers selling non-essential products were to be closed for at least three weeks. People can leave their homes to shop for essential products, such as food, and to exercise once a day.

Frasers Group is attempting to secure classification as a retailer of essential products, but will close its stores to the public until it gets the green light from the government that it can open. 


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